I had the opportunity to create and conceptualize designs and animations for the MOTHER Denim Fall 2024 Petites collection, LIL’ MOTHER.
The concept focused on a whimsical world with oversized flowers to emphasize the petite theme in a playful, imaginative way. By transforming still images into dynamic animations, we crafted engaging content for social media that showcased the collection’s unique charm and lighthearted spirit.
LIL’ MOTHER
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Role: Design and Animation
Studio: ArtClass
Executive Creative Director: Chris Eckardt
Design/Animation: Roanne Kim, Esther Kim